The Cathay Pacific "I Can Fly" Programme is a unique education concept that combines aviation knowledge with social service activities. The programme is designed to encourage Hong Kong youngsters to learn more about aviation and at the same time contribute something to the community in which they live

"I Can Fly" was launched in 2003 and has run for two programme years (2003-2004 and 2005-2006). The third "I Can Fly" programme will feature a compressed and enhanced programme content that gives members an opportunity to learn more and do more within a shorter period of time.

The third "I Can Fly" will run from December 2007 to April 2008. To make it easier for staff volunteers to get involved, activities will be scheduled mainly on weekends.